Chanel is one of the best known and most reputable fashion houses in the world, specialising in haute couture fashion items, the label has over the years become synonymous with luxury and style. Based in Paris, France Chanel was founded by Parisian fashion designer Coco Chanel and since its inception has had very high profile celebrity endorsers such as Marilyn Monroe, Catherine Deneuve, Nicole Kidman and Audrey Tautou.
Chanel’s Perfume branch, called Parfums Chanel, goes back as far as the mid nineteen twenties and was established in order to create lines of luxurious perfumes and cosmetics. Not only is Parfums Chanel an integral part of Chanel’s business, it is also one of the most profitable arms of the Chanel brand, bringing in more revenue than many of it’s other ventures combined. Another little known fact about Parfums Chanel is that it was actually preceeded by it’s best selling item, Chanel No. 5 perfume. Chanel No. 5 actually hit the market before the formation of Parfums Chanel and is possibly the most iconic fragrance in the world.
Parfums Chanel is also responsible for creating one of the most memorable images of the twentieth century, in the form of an advertisement depicting Marilyn Monroe splashing Chanel No. 5 on her. The image has graced the pages of countless magazines and books as well as being an ever-popular poster.
To this day Chanel perfumes are as desirable as they have ever been, with Chanel No.5 being the fashion house’s flagship fragrance and Chanel perfumes in general being a brand known the world over, regarded as a product of exceptional quality and style.